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5by20 (Philippines)
Philippines
2010
2020
Keywords
Entreprenuirialism; Business development; Education (adult); Access to finance
Project description
5by20 is The Coca-Cola Company's program to help 5 million female entrepreneurs - from fruit farmers and artisans to recyclers and retailers - become part of our value chain by 2020. The programme works to empower women small business owners throughout Coca-Cola's supply chain. It addresses the most common barriers women face when trying to succeed in the marketplace, including offering women access to business skills training courses, financial services and connections with peers or mentors, ans well as developing confidence that comes with building a successful business.
Primary thematic area
Secondary thematic areas
Financial services
Business development; Skills training
Project details
Umbrella programme
5by20
Accountable Org(s)
Coca-Cola Company
Funding Org(s)
Coca-Cola Company; Coca-Cola FEMSA
Implementing/
Partner Org(s)
Technical Education and Skills Development Authority;
Project contact
Patricia G. Greene, Academic director of GS 10000 Women and author of the Babson report (781-239-4513) (greene@babson.edu). List of relevant TCCC Philippines staff acknowledged in Harvard Kennedy report, page 2, including: Sandy Chapman, project manager TCCC (schapman@coca-cola.com); Jackie Duff, strategic project director WEE at TCCC (jacduff@eur.ko.com).
Funding (USD)
Committed
Spent
$
$
N/A
Project website
https://www.coca-colacompany.com/shared-future/women-empowerment
https://www.coca-colacompany.com/news/coca-cola-surpasses-5by20-goal
https://www.coca-colacompany.com/content/dam/journey/us/en/policies/pdf/sustainability/coca-cola-5by20-report-march-2021.pdf
https://www.ipsos.com/sites/default/files/news_and_polls/2016-04/Additional%20Information%20-%207204.pdf
https://www.ipsos.com/sites/default/files/news_and_polls/2016-04/Press%20Release%20-%207204.pdf
https://www.coca-colacompany.com/content/dam/journey/us/en/policies/pdf/sustainability/the-coca-cola-company-5-by-20-report-december-2016.pdf
https://www.hks.harvard.edu/sites/default/files/centers/mrcbg/programs/cri/files/CSRI_BusinessFightsPoverty_5by20Report_September2013.pdf
D-Portal link
Project evaluation
Evaluation source
Programme outcomes have been monitoried and evaluated at regular intervals over the ten-year project period, published both by Coca-Cola and by external research houses (including the HArvard Kennedy School and Babson College). Coca-Cola published an end of programme report in March 2021, detailing high level outputs and case studies. Coca-Cola states that its computation and verification processes were externally and validated by PricewaterhouseCoopers and independently assured by Ernst & Young LLP.
Beyond the output figures, outcome assessment appears to qualitative, convenience sampling methods, including case studies (https://www.coca-colacompany.com/news/coca-cola-surpasses-5by20-goal). Though the company suggests that these qualitative observations hare supported by independent research done by Ipsos. For example, Press Release by IPSOS in 2016 presents evidence, based on a survey sample of project participants, which detailed increased business sales, income, savings and confidence.
Evaluation methodology
Mixed
Programme targets
In 2010, Coca-Cola set a goal to enable the economic empowerment of 5 million women by 2020.?
Results achieved
?According to Coca-Cola, the goal of empowering 5 million women by 2020 has been achieved. As of March 2021, over 6 million women?across 100 countries have participated in the programme, including 1,279,874 from the Asia-Pacific region, through access to business skills training, financial services, peer networks, mentors and other resources. In addition, over 3.2 million women in 92 countries have started businesses as part of the 5by20 program.
Targets met?
In 2010, Coca-Cola set a goal to enable the economic empowerment of 5 million women by 2020.?
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