Through the Influencing Gender Norms Strategy, Investing in Women aims to positively shift gender norms that inhibit women's economic participation as employees and as entrepreneurs, particularly normalising women's role in the economy and promoting men's role at home.

Investing in Women is working in Indonesia, the Philippines and Vietnam, with local partners to experiment learn and build on approaches that show evidence of success for shifting gender norms to expand women's economic opportunities.

Initiatives have included:
� Administration of a Social Norms, Attitudes and Practices (SNAP) survey in 2018 to obtain a better understanding of the attitudes and practices of urban millennials in Indonesia, Vietnam, and the Philippines, as well as to develop a strong foundational knowledge of the context and gender norms around women�s economic empowerment.
� Commening in 2020, Investing in Women has been working with nine Influencing Gender Norms Partners to implement a range of mutually reinforcing campaigns to address gender-related issues idenitified in the survey.
� Provided gender technical advice to Vietnam�s Ministry of Labour, Invalids and Social Affairs on the reform of of Vietnam�s 2012 Labour Code.
� Reviewed the implementation of the Gender and Development budget policy in the Philippines.